Man, do I feel guilty.
Just a mere three days since I originally happened upon "Brassiere," and posted their sign here, they go out of business. I guess their integrated marketing campaign wasn't as successful as I thought. Whoever won a Clio Award, Cannes Lion or One Show Pencil for the original sign should probably return them immediately.
The sign actually hasn't been removed, just turned around. Maybe whoever opens a business at this location (near Chitlom) will find some use for it, but at the very least it will live for all posterity here on my blog.
All of my best to the fine folks at "Brassiere" with their future endeavors.
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